Website Relaunch for Tie Solution: Modern Design and Optimised User Experience

Company

Tie Solution is a leading provider of bespoke accessories for men and women. With over 30 years of experience in the industry, Tie Solution offers high-quality products that impress with their precision, elegance, and excellent craftsmanship. The company specializes in providing customers with unique solutions for their fashion needs, from tailored ties to other accessories. With a clear focus on quality and customer service, Tie Solution has built a solid reputation in the market. For a strong online presence, the company is focusing on a professional website relaunch.

MAIN OBJECTIVES

The main objective of the project was to give the Tie Solution website a modern, elegant design and to optimise the user experience. The focus was particularly on simplifying navigation so that potential B2B customers can quickly find the information they need. With a clear structure and transparent presentation of the content, the site became more user-friendly, allowing users to access the information relevant to them more efficiently.

Data and Functions

  • Platform: WordPress with the versatile Avada theme for flexible and user-friendly customisations
  • SEO Optimisation: For better visibility in search engines
  • Speed: Optimisation for fast loading times
  • Language integration: 35 languages for international expansion, with automated translation suggestions by OpenAI
  • Appointment booking: Integrated calendar for scheduling appointments with synchronisation options to Microsoft Outlook
  • Responsive design: Optimised for all devices
  • User-friendliness: Intuitive navigation for B2B customers
  • Custom-developed plugins for theme customisation
  • Adding custom widgets for the Avada theme
  • Creation of a custom post type for completed projects

Results

The relaunch of the Tie Solution website has significantly improved the user experience. The modern design and optimised navigation enable B2B customers to quickly find the information they need. With SEO optimisation and 35 integrated languages, the site has been prepared for international expansion. The appointment booking calendar and responsive design further contribute to user-friendliness. Overall, a solid foundation has been created for digital expansion and better visibility in search engines.

Technologies Used

Logo from WordPress
Logo from Adobe
Logo from Google Analytics
Logo from Google Ads
Logo from Google Tag Manager

The customer says:

Thanks to the customised plugin, we can now easily integrate our projects into our website ourselves – and with a consistent design! The solution is perfectly tailored to our needs and saves us a lot of time. A big thank you to the team at Hola IT for the professional implementation and seamless integration!
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