Introduction: What influences website costs?
The question “What does a website cost?” is one that many companies and freelancers ask themselves when they want to establish their online presence. However, the answer is not straightforward, as website costs depend on many factors: design, features, scope, and customisations. In this blog, we will show you which cost factors you should consider and why the cheapest solution is not always the best.
Types of websites and their costs
Website Type | Price Range | Who is it suitable for? |
|---|---|---|
| Onepager | 300 € – 2.000 € | Startups, small businesses |
| Standard company website | 2.000 € – 5.000 € | SMEs, service providers |
| Custom web design | 5.000 € – 15.000 € | Brands, agencies, premium design |
| Online shop (E-commerce) | 3.000 € – 20.000+ € | Retailers, online business |
| Web app / platform | 10.000 € – 50.000+ € | Companies with individual requirements |
Factors that influence website costs
✅ Design & Customisation: Standard templates are cheaper, bespoke web design costs more.
✅ Functionality: Online shops, booking systems, or interactive elements increase the price.
✅ SEO & Performance: Without search engine optimisation, the best website remains invisible – professional optimisation requires a budget.
✅ Maintenance & Updates: A one-time investment is often not enough; regular updates and maintenance are essential.
Cheap vs. professional: Where should you not cut corners?
- Slow loading times and poor performance
- Lack of SEO optimisation (your website will not be found)
- Security vulnerabilities and lack of support
- Limited scalability for future expansions
Useful tools for analysing your website
If you already have a website, you can use these free tools to check for optimisation potential:
